Gladedale's Flawed Business Model?
When Gladedale planned their project for 163 units on the Archery Ground, they would have estimated a gross turnover of between £40m and £50m over a five year development period. This would have to cover all costs; purchasing the land, (£5m) preparing the designs, reports, submitting the application, all engineering construction and material costs, paying interest to their bankers as well as generating a respectable net profit.
Most of the assumptions on which their planning was based in 2007 have changed radically. Firstly, the credit crunch has badly hit property prices and a £50 million turnover is no longer realisable. Moreover, Hastings has over 800 surplus one-bedroom flats - nobody wants them.
The political environment has also changed (see article opposite about lower density requirements) - councils will now have to focus their priorities on family houses not one-bedroomed flats. Gladedale's development project is wrong for today's market. Their new Managing Director Neil Fitzsimmons (appointed in June 2010) is a former Redrow man who this year gave a firm commitment to abandon one-bedroomed flats and to focus their efforts on building three and four bedroom houses in recognition of this national market trend.
Will Gladedale's bankers be ready to bankroll the Archery Ground and St Saviours developments based on their original business model? It's looking doubtful.
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